Ulta Beauty

|  Portrait of a true achiever

The Insight

True achievement in business goes beyond the numbers.

The Inspiration

The Cosmetic Executive Women (CEW) organization annually recognizes remarkable women executives in the beauty industry for outstanding leadership.

The Story

To celebrate her tremendous contribution to the industry and her team, Ulta Beauty nominated Tara Simon, SVP of Merchandising, for this award. Octane interviewed friends, colleagues, and Tara herself to capture all the strengths and virtues that earned her this honor.


Film/Video | Photography | Motion Graphics