McKenzie Valve

|  Honoring industrial design

The Insight

Industrial catalogs can often be bloodless, utilitarian exercises, combining poorly photographed product shots with clumsily formatted text.

The Inspiration

McKenzie Valve & Machining wanted to present their products in a different light, one that conveyed the care and innovation that went into manufacturing them, while also maintaining their premium brand.

The Story

They asked Octane Rich Media to develop a catalog that celebrated their industrial design and showcased the features and functionality of each SKU. A key aesthetic choice was to use black and white photography, highlighting the silver tones of the products. We developed a grid system for each spread that included essential, scannable information. The result is a new kind of industrial catalog that marries art and commerce.


Print | Video | Product Photography | Graphic Design | Environmental Portraits | Motion Graphics