Kohl’s & Levi’s “Spirit of Denim”

|  Style that goes pop

The Insight

Style is about personal expression, but it’s also about belonging to something bigger.

The Inspiration

Kohl’s and Levi’s needed to create excitement around their exclusive celebrity fashion lines.

The Story

Kohl’s and Levi’s tapped Octane to create a video that would align each iconic look with the pop stars who inspired them. Octane staged and shot a series of live performances by the likes of Avril Lavigne, Lenny Kravitz, Red Jump Suit Apparatus and others. These were interspersed with location shots of models in the clothing, evoking the renegade Spirit of Denim brand personality.


Film/Video | Motion Graphics