Jim Beam

|  The sweet taste of success

The Insight

Humor effectively communicates a memorable message, especially among Jim Beam’s target audience of young professional males.

The Inspiration

When Jim Beam, the legendary American spirits brand, decided to join the popular trend of honey-flavored bourbons, they needed to distinguish themselves from a crowd of competitors.

The Story

Octane helped develop the “Sue the Bears” webisode series, featuring a pop-culture cult figure, Jackie Chiles from Seinfeld. The production was approved by Jerry Seinfeld and Warner Brothers, ultimately delivering over 40 million views, vaulting Jim Beam's status to the top of the honey bourbon brands.


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