|  Portraits of Understanding

The Insight

Your beauty is not defined by a cancer diagnosis.

The Inspiration

Women experiencing the challenges of cancer treatment, with its physical and emotional toll, can often feel self-conscious about their appearance.

The Story

Hyatt tapped Octane to document their Portraits of Understanding campaign, which sought to empower women living with cancer. Each subject enjoyed a makeover and portrait photo shoot with world famous photographer Sandro. To capture the true stories behind the portraits, we interviewed the subjects and captured key moments in the campaign lifecycle.


Film/Video | Motion Graphics | Event Coverage