First Alert

|  Safe at home

The Insight

People grasp the benefit of technology when it is contextualized in their lives.

The Inspiration

First Alert is the leader in home safety products. To launch their innovative connected technology sub-brand, ONELINK, they tapped Octane Rich Media to make a splash at the world’s biggest trade show.

The Story

Octane developed “The Smart Home,” a 360 immersive experience that let users discover how First Alert products could be integrated in their lives. We also developed instructional videos, brand ambassador videos (featuring fire safety professionals), and the voice prompts for smoke and CO2 alarms in five different languages.


Digital Media | Video | Sound | Virtual Reality | Motion Graphics | Copywriting | Content Strategy