Big Shoulders Coffee

|  Distinctive Flavor

The Insight

For real coffee lovers, the bean is much more than a commodity. These demanding consumers value integrity, craft, and a celebration of flavor.

The Inspiration

Big Shoulders Coffee is an independent roaster and retailer of ultra-premium coffee. In a crowded market, they wanted to stand out.

The Story

Octane Rich Media managed Big Shoulders’ rebranding, starting with their packaging. We developed an expressive graphic design and labeling system that reflected their passion for curating coffee flavors and supporting independent plantations. Octane captured extensive product photography, elevating each coffee variety in a contextual environment.


Graphic Design | Photography | Print | Branding | Web Design and Development