|  Getting back in the saddle

The Insight

By putting Baylor Scott & White Texas Spine & Joint Hospital’s combination of personal care and advanced techniques in real world context, people can better understand the quality of care they will receive.

The Inspiration

Serving patients in the Lone Star State, Baylor delivers positive outcomes for real people, which includes real cowboys.

The Story

Portraying a rancher’s daily activities, we created a subtle narrative to demonstrate Baylor’s complete care. This integrated campaign was the latest in Octane’s decade-long creative partnership with Baylor.


Graphic Design | Digital Media | Film & Video | Scriptwriting | Sound Design | Print

Ad Campaign

| Photography

Baylor: Rancher touching grass
Baylor: Rancher Hero
Baylor Rancher Ad

Ad Campaign

| TV Spot